After having invested 22 million euro’s in the manufacturing facilities for less toxic ‘vapor cigarettes’ (GLO) in Ploiesti (Romania) in the year 2017, and after a successfull introduction on the Romanian market with sales to 25000 customers in 6 months, the company upgrades investments and will invest 800 million euros in the next five years at Ploiesti. A new manufacturing hall from 7000 m2 will be constructed.
In 2017, less toxic e-cigarettes accounted for 500 million pound of sales (including Reynolds American in the USA); this should grow to 5 billion pounds in year 2020.
Turn-over of BAT in year 2017: 20 billion pound (pound/euro : 1.12).
Source: bat.com June 11th 2018
Author: Joanne Walia
Google search terms: BAT, GLO